Get your products picked for Google’s AI answers.
Shoppers now ask Google’s AI what to buy. It answers with a handful of products, picked almost entirely from feed data. FeedWisp writes the fields Google says get you discovered there.
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Example: a shopper asks Google’s AI for product advice, the answer shows four products, and the highlighted one was picked on its product details, highlights and Q&A.
of shopping searches now end in an AI answer. Four months earlier: 2%.
people use Google’s AI Mode every month.
in an AI answer. Classic search showed about 22.
better conversion from AI-referred shoppers.
Fewer slots, chosen from your feed.
- AI answers pull products from the Shopping Graph, the database your Merchant Center feed fills.
- What the AI shows, price, image, details, comes from the feed, not your product page.
- An approved feed makes you eligible. Rich data is what gets you picked.
Google tells you exactly what it wants.
Most feeds don’t have it yet. That is the opportunity.
Product details and highlights help products get discovered “across AI-driven surfaces, like AI Mode in Google Search.”
Google added conversational attributes, including product Q&A: feed fields made specifically for AI shopping answers.
Google’s advice for AI visibility: richer titles and descriptions, complete specs like size, color and material.
Writing these fields for one product is easy. Doing it for a whole catalog, forever, is a full-time job.
FeedWisp writes those fields for you.
Every product, automatically.
- Product details and highlights for every product
- Q&A, the content AI answers feed on
- Titles and descriptions rebuilt for real searches
- Disapprovals fixed, so you stay in the pool
- New products enriched on their own
All of it lands in our feed, which sits on top of yours. Your own feed stays exactly as it is.
FAQ
My products are approved in Merchant Center. Why don’t they show in AI results?
Approval makes you eligible; it doesn’t get you picked. AI answers show a handful of products per question, and Google picks the ones whose data answers it best.
What are conversational attributes, and do I need them?
Six feed fields Google introduced in 2026 for AI shopping, including product Q&A. Most feeds don’t have them yet: that is the opportunity. FeedWisp generates them for your whole catalog.
Do I have to change my website?
No. Everything happens inside your Merchant Center feed. Your site, your prices and your original feed stay exactly as they are.
How do I know it’s working?
The same enrichment lifts your Shopping ads and free listings, so you see it first in impressions and clicks. Google is also rolling out AI performance reporting in Merchant Center.
Can anyone guarantee my products appear in AI answers?
No, and be wary of anyone who promises that. Google publishes the direction: richer, structured product data gets discovered. We build your feed to that direction, automatically.
See what your feed is missing.
The free health check reads your account and shows where your product data stands today. No card, nothing written to your account.