Get your products picked for Google’s AI answers.
Shoppers now ask Google’s AI what to buy, and it names just a few products. FeedWisp writes the product data behind those picks.
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Example: a shopper asks Google’s AI Mode for product advice, the answer shows four products, and the highlighted one was picked on its product details, highlights and Q&A.
Shopping is changing. More and more, people ask AI what to buy.
Fewer slots, and your product data matters more than ever
- AI answers pick from Google’s own product database. Your Merchant Center feed is what fills it.
- Everything the AI shows about your product comes from your feed.
- An approved feed makes you eligible. Rich data is what gets you picked.
Google tells you exactly what it wants
Most feeds don’t have it yet. That is the opportunity.
Product details and highlights help products get discovered “across AI-driven surfaces, like AI Mode in Google Search.”
Google added feed fields just for AI shopping, including product Q&A.
Google’s advice for AI visibility: richer titles and descriptions, complete specs like size, color and material.
Writing these fields for one product is easy. Doing it for a whole catalog, forever, is a full-time job.
FeedWisp writes those fields for you
Every product, automatically.
- Product details and highlights for every product
- Product Q&A, the content AI answers are built from
- Titles and descriptions rebuilt the way shoppers search
- Errors fixed as they come up, so your products stay eligible
- New and edited products picked up as they appear
All of it lands in our feed, which sits on top of yours. Your own feed stays exactly as it is.
FAQ
My products are approved in Merchant Center. Why don’t they show in AI results?
Approval makes you eligible; it doesn’t get you picked. AI answers show a handful of products per question, and Google picks the ones whose data answers it best.
What are conversational attributes, and do I need them?
Feed fields Google added specifically for AI shopping, including product Q&A. Most feeds still don’t have them, which is your opening. FeedWisp writes them for your whole catalog, and for every new product as it appears.
Do I have to change my website?
No. Everything happens inside your Merchant Center feed. Your site, your prices and your original feed stay exactly as they are.
How do I know it’s working?
The same work lifts your Shopping ads and free listings, so you see it first in impressions and clicks. For AI results, check the AI performance report in your Merchant Center.
Can anyone guarantee my products appear in AI answers?
No, and be wary of anyone who promises that. Google publishes the direction: richer, structured product data gets discovered. We build your feed to that direction, automatically.
See what your feed is missing
The free health check reads your account and shows where your product data stands today. No card, nothing written to your account.